During Navaratri, families perform pujas (prayers) in front of the Golu display. The ninth day of Navaratri, Vijayadashami, is considered especially significant for the worship of the dolls.
The Golu is also an occasion for community bonding. People often invite their friends, neighbors, and relatives to come and see their Golu display. It’s a time for people to exchange sweets, visit each other’s homes, and partake in festivities.